Commercial Storytelling:
Channel 4’s first Brand Partner AI ad

Leading the brand narrative & creative direction, we created Channel 4’s first AI driven brand partner advert for Spirit Studios. Featured in many digital publications including The Times.

Comedy Storytelling:
Santa’s Glow Up

Santa gave us a call, and asked to shoot his glow up.
Here’s how we brought to life a fun story, with the help of some AI tools.

Character Storytelling:
Black Friday Glam Gran

Tapping into Black Friday discount madness, we created a film reminding people to never forget their worth. A playful execution exploring character consistency.

Fashion & Beauty:
Telling stories, that reflect real beauty

Fashion and beauty content doesn’t have to all look the same, just because it’s created by AI. That’s boring. We play with representation, fresh thinking and culture. Here’s a quick sizzle of some shots we’re loving right now.

Imagination meets storytelling

The beauty of future tech? You can tell the stories you’ve always wanted to. A bit like this piece that was in our heads for a long time, so we crafted it together with design, AI video, and then music and visual edit by some lovely humans.