I’m a brand storyteller with 16 years in the ad world, across four countries, countless briefs and campaigns for brands like Google, Adidas, Samsung and Channel 4. Here’s my real human work. I’ve written for TV, social, cinema and radio, and had a ridiculous amount of fun doing it.

A few stories along the way:
🌸 Shot a 5am spoof video in the desert that helped Volkswagen go viral (2014)
🌸 Wrote a series of mental health films featuring Davina McCall, Judi Love and Roman Kemp (2022)
🌸 Directed one of Coca-Cola’s first “anti–social media” campaigns in the Middle East (2015)
🌸 Launched Refinery29’s first IGTV with Annie Mac via BBC Radio One (2019)
🌸 Got a bunch of cats to take over the Channel 4 adverts on Xmas Day before “Mog” played out.
🌸 Created Channel 4’s first branded AI advert (2025)

All of it led me to a new obsession: using AI to make high-quality storytelling accessible, not just to brands with huge budgets, but to anyone with a story worth telling.

That’s why I built Studio Ru.
A new way of creating.
A little wild, a little magical, and made for the brands who want to stand out.

I can’t wait to hear your story.