CLIENT WORK
Client: Oddmuse
Social & Marketing Asset
The challenge
Oddmuse needed a steady stream of premium social and campaign assets without the cost and complexity of constant large-scale shoots
What we created
Editorial-style campaign imagery
Social-first video assets
Product storytelling content
Seasonal visual variations
Impact
The project demonstrated how a luxury brand can increase creative output while maintaining a strong editorial feel and distinctive brand codes.
Services: Creative direction, visual strategy, AI-enhanced production, social content
Client: Tentbox
Creative Expansion of assets
The challenge
TentBox wanted to explore how we could create new assets, using only their existing product images.
Our approach
We focused on cinematic lifestyle storytelling and social-native creative designed for fast-moving digital channels. We merged, blended and expanded their product assets and turned into modern lifestyle images.
What we created
Short-form video content
Lifestyle stills
Social campaign assets
Brand storytelling content
Impact
The work helped strengthen TentBox’s aspirational lifestyle positioning while creating a flexible bank of content for ongoing marketing activity.
Services: Creative direction, social content production, lifestyle storytelling, video creation
Client: Bell Integration
Brand Image Library & Brand Film
The challenge
Bell Integration, and their strategic brand partner ,Violet Rae, had refreshed the brand and needed a large, consistent image library and brand film that could work across marketing, sales and digital channels and reflected their new modern vision “ambitious transformation”
Our approach
Brought in by Violet Rae, we created a strategic visual system designed to feel modern, human and credible across multiple touch points
What we created
A 40-image brand library
Website and campaign-ready assets
Flexible imagery for future marketing use
Impact
The new asset library gave the team a scalable bank of brand imagery that reduced reliance on ad-hoc stock photography and improved visual consistency across channels.
Services: Creative direction, image system design, production
What we created
40” brand film
Website and campaign-ready
Services: Video production, motion design, edit, AI production
Client: Channel 4 x Spirit Studio
First brand partner AI-advert
Creatively lead the first ever AI branded partner advert to advertise a new podcast “Good, Bad & Healthy”.
May 2025
What we created
30” advert for Channel 4 streaming services
clearcast and broadcast ready
Services: Video production, edit, AI production
Edit and VO provided by: Spirit Studios
Featured in The Times, and The Debrief
Studio Ru Exploration
Studio Ru loves playing with culture and creating content from what’s going on around the world. Here are two examples of how our team thinks, and yes, it’s weird.
Previous Work by founder, Casey Bird
Client: GiffGiff + Channel 4
Client: Benenden Health + Channel 4